{"id":1851,"date":"2024-06-25T15:18:10","date_gmt":"2024-06-25T13:18:10","guid":{"rendered":"https:\/\/test3.mailmarket.fr\/?p=1851"},"modified":"2024-07-05T13:45:09","modified_gmt":"2024-07-05T11:45:09","slug":"le-pouvoir-dachat-sujet-majeur","status":"publish","type":"post","link":"https:\/\/vosenjeuxetvous.fr\/index.php\/2024\/06\/25\/le-pouvoir-dachat-sujet-majeur\/","title":{"rendered":"Le pouvoir d\u2019achat, sujet majeur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1851\" class=\"elementor elementor-1851\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa4673b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa4673b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b356e72\" data-id=\"b356e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3a8c77 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3a8c77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df41b19\" data-id=\"df41b19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c3921 elementor-icon-list--layout-inline elementor-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71c3921\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1719338391\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-feather-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 0C460.22 3.56 96.44 38.2 71.01 287.61c-3.09 26.66-4.84 53.44-5.99 80.24l178.87-178.69c6.25-6.25 16.4-6.25 22.65 0s6.25 16.38 0 22.63L7.04 471.03c-9.38 9.37-9.38 24.57 0 33.94 9.38 9.37 24.59 9.37 33.98 0l57.13-57.07c42.09-.14 84.15-2.53 125.96-7.36 53.48-5.44 97.02-26.47 132.58-56.54H255.74l146.79-48.88c11.25-14.89 21.37-30.71 30.45-47.12h-81.14l106.54-53.21C500.29 132.86 510.19 26.26 512 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rapha\u00ebl Gazel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar-full\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">25 juin 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af773a elementor-widget elementor-widget-heading\" data-id=\"7af773a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u201cLe pouvoir d\u2019achat, sujet majeur\u201d (extrait de l\u2019\u00e9tude \u201cImmersion dans la campagne\u201d r\u00e9alis\u00e9e en 2022)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055fda1 elementor-widget elementor-widget-text-editor\" data-id=\"055fda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><i><span style=\"font-weight: 400;\">Ces chiffres <\/span><\/i><i><span style=\"font-weight: 400;\">-extraits de l\u2019\u00e9tude \u201cImmersion dans la campagne\u201d r\u00e9alis\u00e9e par D-codes- ont \u00e9t\u00e9 <\/span><\/i><i><span style=\"font-weight: 400;\">recueillis en 2022 et refl\u00e8tent le r\u00f4le central de la probl\u00e9matique du pouvoir d\u2019achat dans les enjeux politiques.<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f50c3 elementor-widget elementor-widget-text-editor\" data-id=\"67f50c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alors que le pouvoir d\u2019achat constituait la pr\u00e9occupation principale des Fran\u00e7ais.e.s \u00e0 l\u2019approche de l\u2019\u00e9lection pr\u00e9sidentielle (dans nos \u00e9tudes sur le sujet men\u00e9es en avril, ce th\u00e8me concentrait, de mani\u00e8re ascendante, entre 77% et 82% des r\u00e9ponses), 59% d\u2019entre eux ont le sentiment que le pouvoir d\u2019achat a diminu\u00e9 au cours des douze derniers mois \u2013 ressenti manifeste \u00e0 plus forte raison chez les classes populaires.<\/span><\/p><p><b>Priorit\u00e9 essence, \u00e9nergies, alimentation et hygi\u00e8ne<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Sans surprise, et venant corroborer les analyses faites actuellement,<\/span><b> les Fran\u00e7ais.e.s souffrent particuli\u00e8rement de l\u2019augmentation des prix de l\u2019essence et des \u00e9nergies<\/b><span style=\"font-weight: 400;\"> (78% d\u2019entre eux en font un facteur d\u2019explication de leur pouvoir d\u2019achat) et de celle des prix des<\/span><b> produits du quotidien<\/b><span style=\"font-weight: 400;\"> (alimentation, hygi\u00e8ne, v\u00eatements, 77%).<\/span><\/p><p><span style=\"font-weight: 400;\">En regard, les autres motifs, augmentation des d\u00e9penses contraintes (53%), des taxes et imp\u00f4ts (42%) ou la diminution des revenus (24%) paraissent marginaux, quand les \u00e9v\u00e9nements personnels (9%) ou l\u2019achat d\u2019un bien immobilier (7%) ne concernent qu\u2019un nombre tr\u00e8s restreint de Fran\u00e7ais.e.s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30393aa\" data-id=\"30393aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf0625 e-grid e-con-boxed e-con e-parent\" data-id=\"7bf0625\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12d11f e-grid e-con-boxed e-con e-parent\" data-id=\"d12d11f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a549b04 elementor-widget elementor-widget-image\" data-id=\"a549b04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-1024x681.jpg\" class=\"attachment-large size-large wp-image-3281\" alt=\"\" srcset=\"https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-1024x681.jpg 1024w, https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-300x200.jpg 300w, https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-768x511.jpg 768w, https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-1536x1022.jpg 1536w, https:\/\/vosenjeuxetvous.fr\/wp-content\/uploads\/2024\/06\/shutterstock_2128465505-2048x1363.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dae1f13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dae1f13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c3eabd\" data-id=\"8c3eabd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5fe795f elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe795f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b26280a\" data-id=\"b26280a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a0a5ee elementor-widget elementor-widget-text-editor\" data-id=\"9a0a5ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Les personnes \u00e2g\u00e9es de plus de 50 ans sont particuli\u00e8rement touch\u00e9es<\/b><span style=\"font-weight: 400;\">, contrairement \u00e0 celles \u00e2g\u00e9es de moins de 34 ans. L\u2019augmentation du prix des \u00e9nergies, logiquement, se ressent plus particuli\u00e8rement dans les <\/span><b>communes rurales et petites communes<\/b><span style=\"font-weight: 400;\">, o\u00f9 ces ressources, n\u00e9cessaires aux d\u00e9placements et au chauffage, sont primordiales en comparaison des r\u00e9sident.e.s des moyennes et grandes communes.<\/span><\/p><p><span style=\"font-weight: 400;\">Les postes de d\u00e9pense les plus \u00ab faciles \u00bb \u00e0 rogner selon les Fran\u00e7ais.e.s sont, de loin, ceux qui <\/span><b>ne sont pas relatifs aux besoins vitaux<\/b><span style=\"font-weight: 400;\">. Les loisirs (55%), les vacances (48%) ou les d\u00e9penses beaut\u00e9 (42%) constituent le quartette de t\u00eate, avec l\u2019habillement (50%).<\/span><\/p><p><span style=\"font-weight: 400;\">Dans une optique d\u2019\u00e9conomies, les Fran\u00e7ais.e.s affirment qu\u2019ils adopteront<\/span><b> davantage certains comportements cette ann\u00e9e qu\u2019en 2021<\/b><span style=\"font-weight: 400;\">. Ils prendront particuli\u00e8rement soin de scruter les promotions (48%), de repousser certains achats (45%), d\u2019adapter les gestes de la vie quotidienne (43%), choisir des produits moins chers ou comparer les prix (42 %).<\/span><\/p><p>\u00a0<\/p><p><b>Des propositions jug\u00e9es insatisfaisantes<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Lors de l\u2019enqu\u00eate men\u00e9e entre les deux tours de l\u2019\u00e9lection pr\u00e9sidentielle des 2022, <\/span><b>alors que le pouvoir d\u2019achat \u00e9tait toujours la th\u00e9matique la plus cit\u00e9e, rassemblant 78% des r\u00e9ponses<\/b><span style=\"font-weight: 400;\">, l<\/span><b>es deux tiers des Fran\u00e7ais.e.s jugeaient globalement insatisfaisantes les mesures aff\u00e9rentes \u00e0 ce sujet propos\u00e9es par les deux candidat.e.s qualifi\u00e9.e.s<\/b><span style=\"font-weight: 400;\">, rendant sans doute plus concr\u00e8te encore \u00e0 leurs yeux l\u2019image d\u2019un <\/span><b>bourbier inextricable<\/b><span style=\"font-weight: 400;\">. Ceci dans un cadre o\u00f9 pr\u00e8s des trois quarts d\u2019entre eux ont d\u00e9j\u00e0 le sentiment de faire des compromis quant \u00e0 leurs d\u00e9penses, et 58% envisagent encore de modifier leurs habitudes de consommation \u00e0 l\u2019avenir\u2026<\/span><\/p><p>\u00a0<\/p><p><b>Les faits \u00e0 l\u2019\u00e9preuve des perceptions<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Si divers instituts, dont l\u2019INSEE et l\u2019OFCE, annoncent une l\u00e9g\u00e8re augmentation du pouvoir d\u2019achat global au long du quinquennat d\u2019Emmanuel Macron, dans le meilleur des cas, celle-ci recouvre des r\u00e9alit\u00e9s tr\u00e8s diff\u00e9rentes, selon les types de m\u00e9nages. Surtout, le ressenti des Fran\u00e7ais.e.s est tr\u00e8s diff\u00e9rent ; ils manifestent une perception particuli\u00e8rement aiguis\u00e9e de ce probl\u00e8me qui vient heurter leur quotidien&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">On aurait ainsi tort d\u2019opposer de fa\u00e7on binaire le ressenti des Fran\u00e7ais.e.s et la r\u00e9alit\u00e9 des indicateurs \u00e9conomiques ; ces derniers ne peuvent suffire \u00e0 d\u00e9crire et \u00e9clairer la r\u00e9alit\u00e9, alors qu\u2019un ressenti profond \u2013 correspondant ou non \u00e0 une situation r\u00e9lle \u2013 engage une personne et peut avoir une influence majeure \u2013 positive ou n\u00e9gative \u2013 sur sa vie. En l\u2019occurrence, un sentiment de d\u00e9classement induit <\/span><b>une insatisfaction \u00e0 l\u2019encontre de ses conditions d\u2019existence actuelles <\/b><span style=\"font-weight: 400;\">et <\/span><b>une angoisse de lendemains pires encore<\/b><span style=\"font-weight: 400;\">, qui ne sauraient avoir de r\u00e9percussions b\u00e9n\u00e9fiques sur le psychisme de l\u2019individu, son rapport \u00e0 la vie, au travail.<\/span><\/p><p><b>\u00a0<\/b><\/p><p><b>Des mesures qui font l\u2019unanimit\u00e9<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Toutes les mesures destin\u00e9es \u00e0 favoriser le pouvoir d\u2019achat recueillent l\u2019assentiment d\u2019une majorit\u00e9 de Fran\u00e7ais.e.s. L\u2019augmentation des prestations sociales est la moins populaire (56%, t\u00e9moignant du caract\u00e8re tr\u00e8s clivant de ce sujet en France ; l\u2019\u00e9lectorat de l\u2019ensemble de la droite y est majoritairement oppos\u00e9). De l\u2019autre c\u00f4t\u00e9 du spectre, les deux mesures les plus populaires sont <\/span><b>les retraites index\u00e9es sur l\u2019inflation<\/b><span style=\"font-weight: 400;\"> (82%) et <\/span><b>le bouclier tarifaire \u00e9nerg\u00e9tique<\/b><span style=\"font-weight: 400;\"> (81 %).<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ces deux mesures sont assez largement en t\u00eate, probablement car elles concernent le plus grand nombre de Fran\u00e7ais.e.s en plus de faire l\u2019unanimit\u00e9<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Extrait de l\u2019\u00e9tude \u201cImmersion dans la campagne\u201d r\u00e9alis\u00e9e en 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